We wanted to share our family story about why we created our new company. For many years Joe dreamed of creating a food blog to help people learn more about food and cooking. On this Food blog, there would be updated videos and recipes weekly or monthly. Leslie was a professional photographer for the past ten years. Her focus would be taking photos of the new foods Joe would cook and work on the website's SEO and marketing. When he was young, Joe went to culinary school and then worked at his famous Uncle Chris's restaurant, where he learned many tricks of the trade. Joe is exceptionally talented as an artist; this is where he excels at inventing new recipes. For many years, Joe has been reading tons of different cookbooks from professional Chefs, BBQ, Pizza, and breadmaking. 

In 2018 we took a family vacation with Joe's parents, where were traveled from Rome to Florence to Sicily by train. We then learned about how unbelievable the foods are in Italy. If you have been there, you would know there is nothing in the United States that tastes like the foods served in Italy. The foods there are all authentic made from scratch. The grocery stores are small do not carry packaged food like the United States, mainly they have a small number of foods with complete nutrition. There is no junk food in the stores. 

The food tastes like nothing you can imagine. When we traveled to Sicily, Italy, we found this delicious magical sea salt, unlike any salt we ever tasted. When we tasted this Sicilian sea salt on all our foods, we were in love, and it changed us forever. We also loved Sicily's wine we in the future would love to sell it as well.  For now, we are focusing on the salt. When we wanted to start our salt business, we had to figure out how to get this sold and share it.   Foods in the United States lack taste because many of our foods are filled with chemicals and preservatives. 

One day Joe came up with a complete plan to figure out the ROI. With a lot of research from many people and places like the FDA, we could finally make this salt available for people worldwide to buy. We have many goals in this company at the moment we are beyond thrilled to have such a successful Grand opening. Joe shared this news on Twitter and Leslie on Facebook. Within two weeks, we were completely sold out and had to restock. Joe is in the domain industry with many entrepreneurs like ourselves who have rallied around us and help support us. We were in awe of all the love and kindness people have shown us.  Thank you to everyone who has purchased salt from us. We want you to know we appreciate your support. The biggest thing we care about is that you love the salt as much as we do.